With 10 years’ experience in the fashion industry, creative directing and designing clothes for British heritage brands, Sophie Woodrow launched Sleepy Doe in the summer of 2016. The Bath-based company designs timeless printed sleepwear and matching jersey bedding for youngsters, bringing comfort and style to the mini bedtime wardrobe.
Sophie: “I am very proud to be presenting the Sleepy Doe range from my hometown of Bath, which has inspired me creatively, both across the products themselves and each print. I have always wanted to use my experience in fashion and print design to launch my own range. I like how prints can define and give an identity to a brand and hope Sleepy Doe offers something for everyone. The unisex prints can be shared between siblings and the floral adds and English touch.”
Sleepy Doe’s inaugural collection (for ages one to six) features matching children’s pyjama sets, bedding (cot sheets, reversible duvet covers, and pillowcases) and even limited edition matching ‘mumma’ pyjamas, for mums who enjoy twinning with their little ones.
Sophie: “There is a huge amount of creativity and support around in Bath, especially for new businesses. I’ve been overwhelmed since I first spoke of my idea to start Sleepy Doe. The community spirit in Bath is so strong, we all work together and help each other where we can, for instance sharing contacts, followers and advice. It meant so much to me to have local stockists buying Sleepy Doe’s first season, Collection One. I’m so proud to see Sleepy Doe sit alongside other brands.”
Sophie draws heavily on her love of Bath in Collection One, with designs called Pulteney Bridge (inspired by the city’s famous bridge of the same name which crosses the River Avon), Dancing Floral (influenced by Sophie’s many trips pushing her buggy around Bath’s Botanical Gardens), and Tiny Moons (which reflects much of the city’s astrologically-influenced architecture), all of which are hand-drawn in-house by Sophie herself.
Sophie: “All methods of manufacturing are sustainable and ethical reflecting the standards of the whole brand. No harmful dyes are used in the printing method and all products are printed on cotton ecologically sourced from British manufactures. All products are designed and made in the UK, supporting independent factories and businesses, hurrah!”
Family is important to Sophie, and she rather sweetly credits Sleepy Doe’s inception on having a child who doesn’t sleep through the night.
Sophie: “I primarily wanted to help give adults the reassurance that their minis can be as comfy as possible when it comes to bedtime. The super-soft fabrics are hand-picked for comfort, maximising chances of the good night’s sleep every parent hopes for. And Sleepy Doe customers here in Bath love our local bike delivery service by my husband, Dan – it’s great to be able to offer a service with such a personal touch.”
Sophie’s love of Bath is clear, but why does she love Somerset?
Sophie: “It’s such a friendly county! It’s such a nice feeling to be able to walk into Bath and always see someone you know. I love how green it is, even within the city of Bath and all its wonderful architecture. Each building tells a story and reminds you of the history surrounding so many of the towns. It can get pretty touristy which keeps the atmosphere alive, but I love the local hideouts, there are often new ones to discover and the food is delicious.”
All images courtesy of Ash James at Ash James Photography in Bath.