Six new ‘Welcome to Yeovil’ signs have been installed and will now greet visitors as they enter the town from every direction, a South Somerset District Council spokesperson has said.
The gateway signs in Yeovil were initially installed in 2004 and aimed to modernise and better reflect the work being carried out on the early version of the Yeovil Vision regeneration plan.
They have now been redesigned and replaced after “starting to show their age” and falling into a poor state of repair.
Councillors decided on a “smart, simple design” for the new signs, which all bear the town crest, the spokesperson added.
Councillor Peter Gubbins, chairman of South Somerset District Council’s Area South Committee, said creating a welcoming first impression to visitors was important.
“The old signs have been up for a good ten years and were in a poor condition, so it was decided to not only replace them but to create a new design which was clean, clear and crisp,” he added.
“It was kept simple and we also decided to add an interchangeable section at the bottom of the sign which is currently being used to celebrate our success with South West in Bloom.”
The signs are located on Mudford Road, Cartgate link, Sherborne Road, Dorchester Road, Ilchester Road, and West Coker Road.
A council spokesperson said that the West Coker Road sign had been moved to its historical parish boundary fronting Balidon House.