A record number of people visited The Roman Baths and Pump Room in 2017, Bath & North East Somerset Council has said.
More than 1.3 million people attended the historic site, making it the 23rd most-visited attraction in the UK – according to new Association of Leading Visitor Attractions figures.
Visitor numbers increased by more than 100,000, with 1,318,976 people visiting in 2017 compared to 1,216,938 in 2016. This includes daytime visitors to The Roman Baths and restaurant customers in The Pump Room.
A council spokesperson said the site was the ninth-most visited charging attraction in the UK, and the second most-visited attraction in the South West, after Stonehenge.
Conservative councillor Paul Myers, cabinet member for economic and community regeneration, said: “We are delighted that The Roman Baths has achieved record visitor numbers for the fourth year in a row, thanks to the outstanding customer service provided by its staff, and ongoing improvements to the visitor experience.
“Last year the East Baths area was revamped to include the latest modern interpretation. Work is now starting on the Archway Project, which will provide the new Roman Baths ‘Clore Learning Centre’ and a World Heritage Visitor Centre. The project will also open up new areas of The Roman Baths to its visitors.”
Domestic visitors remained the largest market for The Roman Baths, the council spokesperson added, with 62% of visitors coming from the UK.
The number of Mandarin-speaking visitors continued to increase with a record-breaking 108,000 visitors selecting Mandarin audio guides in 2017.